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Illustrated Campaign | The Butcher and The Baker

The Butcher and The Baker is the latest brainchild of Victor King & Kristen Hall of The Essential. This is for a pop-up dining experience hosted in various beloved spaces around Birmingham featuring a creative menu and killer wine pairings.⁠


MOOD BOARD


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*DRUMROLL* THE FINAL!

Funny enough, the pig was a happy mistake. I had drawn it roughly on the mood board to get warmed up and messed up the face so I hid it with a blindfold.

Jim the pig was born, and both the clients and I were sold.


 
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POP-UP EVENT POSTERS

Print is not dead! A memorable poster can have a lot of power in translating to sales.


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Instagram Story Panels

Social media is incredibly important- especially stories! I created a four click story using the graphics from the posters to help drive the brand story.



PRINTED MENU DESIGN


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FIN