FUNCTUN LOGO + BRANDING
Functun | The name was inspired by a classic math function for a line, f(x)=mx+b. As the input variable x changes, so does the output. Applying this to ones life, we are the x and our lives move around us.
For the brand FUNCTUN, we decided to play into her target audience (Millennial Women) and the core ideas: Food, Fun, Fitness! I worked through about 50 different “F’s” until we found the right one with fun elegant curves. I chose a five color palette to give the client plenty of room to play with her branding based off the season and campaign.
MONTHLY DOODLES
As apart of her ongoing brand needs, I illustrate a page worth of seasonal doodles every month that she can use for Instagram and blog posts!
