Every time I hear that I think I'm going to be chased around by a professor with a white-hot branding stick! Now it is completely necessary to have this idea of personal branding to help you be memorable among all the hundreds trying to get the same job as you. I decided to go with an illustrative approach because it seemed like a natural choice and I think it paid off. Apparently the most recent statistic is that a potential employer will give you a mere six seconds to prove your worth in this 8.5x11 piece of paper. I'm hoping to triple that time, it's not everyday you see a cactus head amid special skills and work experience.